The Motorcycle Action Group (MAG) is the foremost riders rights group in the UK, we are part and a founder member of the Federation of European Motorcycle activists (FEMA) We are hoping to raise awareness of our current campaigns to make riding in London safer for the rider and their machines. We will do this by engaging with the riders at this iconic location and inform them our current campaigns, we also hope to encourage them to join MAG so we can continue to campaign on their behalf. We will have various volunteer members on site to talk to the riders and also discover any issues that are affecting riders.