How we score your application

We will assess your application against clear criteria. This makes sure that:

  • funding is awarded fairly
  • your festival delivers real benefit to local communities in the borough
  • your festival offers good value for money

Application scoring

Your application will be scored out of 100 points.

Some answers will contribute more towards your total score than others. 

Each criterion is scored as: 

  • 0 points: no evidence
  • 1 point: unacceptable evidence
  • 2 points: insufficient evidence
  • 3 points: satisfactory evidence
  • 4 points: good evidence
  • 5 points: exceptional 

Festival delivery and management

The maximum number of points you can get for festival delivery and management is 30 points.

We will assess:

  • what you want to do and why
  • your festival experience
  • which artists or organisations you plan to work with and what they will do

Festival venues and locations

The maximum number of points you can get for festival venues and locations is 10 points.

We will assess what venues and locations you plan to use at your festival.

Marketing

The maximum number of points you can get for marketing is 10 points.

We will assess: 

  • how you will promote your project to attract your target audience
  • your marketing and communication campaign

Equality, diversity and monitoring

The maximum number of points you can get for equality, diversity and monitoring is 10 points.  

We will assess:

  • how you will attract diverse participants and audiences at your festival
  • how you will monitor and record this information

Culture strategy delivery

The maximum number of points you can get for culture strategy delivery is 20 points.

We will assess how young people will lead, design and produce to foster creativity at your festival, in response to the four principles:

Financial proposal

The maximum number of points you can get for financial proposal is 20 points. 

We will assess:

  • if your festival is good value for money
  • how much you will spend
  • your income

If you need help understanding our criteria

We strongly recommend that you attend our in-person applicant workshop before applying:

  • Thursday 27th November 2025 at 12:30pm to 2pm
  • at Woolwich Town Hall 

This session will help you understand the criteria and how we assess applications.

Register for the applicant workshop