Internet service standards

Traffic statistics

We gather statistics on website visits, for example number of pages viewed and length of visits, to understand how the site is being used. This helps us to improve the information and services we offer to you online.

In the table below you can see statistics for the previous year, with two measures being shown:

  • a page view is recorded each time a particular webpage is loaded from any machine by any user
  • 'unique users' refers to the number of people on distinctly identifiable machines (computers) who visited the website during a month. As far as possible, repeat visits by the same machine are not counted.

Indexing agents such as search engine indexers are excluded from counts of page views and unique users.

Monthly traffic statistics for the previous year
Year Month Page Views Unique Users
2017 Mar 1,095,381 227,493
Feb 889,478 270,371
Jan 1,013,919 208,413
2016 Dec 796,988 179,071
Nov 970,148 206,132
Oct 1,041,816 218,191
Sep 1,135,356 229,431
Aug 1,040,880 213,953
Jul 990,903 206,851
Jun 1,025,860 212,668
May 1,060,662 225,088
Apr 1,027,743 224,557
Mar 1,046,849 226,917