Internet service standards

Traffic statistics

We gather statistics on website visits, for example number of pages viewed and length of visits, to understand how the site is being used. This helps us to improve the information and services we offer to you online.

In the table below you can see statistics for the previous year, with two measures being shown:

  • a page view is recorded each time a particular webpage is loaded from any machine by any user
  • 'unique users' refers to the number of people on distinctly identifiable machines (computers) who visited the website during a month. As far as possible, repeat visits by the same machine are not counted.

Indexing agents such as search engine indexers are excluded from counts of page views and unique users.

Monthly traffic statistics for the previous year
Year Month Page Views Unique Users
2016 Apr 1,027,743 224,557
Mar 1,046,849 226,917
Feb 971,347 207,373
Jan 1,051,235 220,818
2015 Dec 814,039 181,780
Nov 968,976 204,393
Oct 1,029,631 211,844
Sep 1,066,773 216,061
Aug 1,045,432 234,290
Jul 987,030 197,289
Jun 975,246 281,934
May 972,170 206,868
Apr 989,550 212,235