Somewhere in a parallel universe little Alfie’s natural comedic performance skills were recognised by his doting parents who encouraged and developed his blossoming talent. After several years as a stage school brat Alfie’s angelic face was launched on stage and screen and the rest is history.

Meanwhile, in this universe Alfie Moore was told to stop messing about in class before being ‘encouraged’ into the grinding, grimy world of an apprenticeship in the Sheffield steelworks. When recession hit he traded steel for copper by joining Humberside Police.

Thirty years of shift-work, and being punched in the face quite a lot, had left Alfie with ‘a face for radio’. A face not so much ‘lived in’ as inhabited by a settlement of squatters with little regard to property maintenance and repair. In his 40s a surprising career shift turned middle-aged Alfie from street cop to BBC radio star. But when TV fame beckoned could he grasp it or was he past it?